It is a tool which allows employees and collaborators of institutions or organizations to help spread and amplify the company’s good news, campaigns, or activities.
Because the most important ambassadors for your organizations and companies should be your employees, who are aligned with your vision, mission and values. Messages which go by word of mouth to friends and colleagues are perceived as being more relevant and they inspire greater confidence than posts which come from the company’s social network.
It follows that content which is shared by employees, as indicated by FastCompany.com, generates engagement which is eight times higher than similar content on corporate profiles, and the content is shared twenty-five times more often.
It makes sense. The content has already gone through the filter of our own surroundings and we have declared it validated.
SocialRacher favors internal communication. It is a more agile way to share the successes of organizations and companies with employees and collaborators. It makes it easy for them in turn to share this on their own social networks.
The platform itself contains tools which allow the company to moderate and monitor all activity, as well as its impact in social media. Also, the monitoring allows us to follow those collaborators who are the most active. This makes it is easy to reward them for their commitment and their engagement.
We should not forget that your employees are the best ambassadors for your brand. Their voice will reach much further than any other, simply because of the confidence it inspires.
As the charismatic communicator Charlene Li said, no one and nothing can hide from social media. These new communication tools have brought about very high levels of transparency. Therefore, if the employees and collaborators of the organization are aligned with its mission, values, objectives and, above all, if they are proud to be part of a great team, then SocialReacher is a tremendous ally to share and amplify this pride of belonging and of a job well done.