IMPROVE BRAND IMAGE THROUGH SOCIAL NETWORKS
One of the most important assets that a company has to reach its public positively is its image. Projecting a good image to customers and employees must be a key point in the communication strategy of any company. Nowadays, the ease that social networks provide us at a communicative and connection level with customers, or the possibilities we have to communicate with the infinity of available communication channels if you know how to use them, can become the best weapon to consolidate what we want to be.
The construction and transmission of a corporate identity is a job that requires a great deal of planning and time. The corporate identity of a company represents what it is, what it does, and how it does it. It also includes its characteristics and beliefs, in short, the values that identify it and differentiate it from the rest.
Establishing a clear company philosophy from the outset will help us to be able to convey the company’s image unilaterally. Here we detail the pillars to establish for the construction of a solid philosophy
– Mission: Who am I? Purpose of the company.
– Vision: What is my goal? Where do I want to go? That’s where the company wants to go.
– Values. These are the business principles that guide decisions.
– Culture Shared the way of thinking and acting by team members.
Another important aspect of this line is the corporate visual identity that is the set of colors, logo, and image that make the company recognizable. Working on it appropriately will make us more or less identifiable and will help to a greater or lesser extent to give coherence to our messages. As we told you, using the social channels we currently have properly can help us reach our audiences and do so in the most appropriate way to connect with them.
Social Networks as a transmitter of brand values
Social networks are an ideal vehicle for transmitting your brand values, so good management of your profiles will always help you reflect a good brand image. This communication channel offers us an infinite number of possibilities to get closer to the user and turn him into a loyal follower.
Through social networks we can share content with different objectives, both to raise awareness of issues related to our own company and external content that we consider of interest to the user and that is aligned with our values.
Being transparent and honest, ensuring a social or environmental commitment are factors that form part of the corporate reputation, and this reputation can also be forged, in part, by what we show in our profiles and by the way we show it.
Just as networks help us build a good reputation, they can also be instrumental in bringing that reputation down. For that reason, there are several aspects to take into account to avoid it.
Have a quick response to the customer: Nowadays we are very accustomed to the immediacy and that is what customers are looking for. If you care about a good image, you have to work to shorten response times.
Work on a good content plan: Leaving our content to improvisation generally does not have a good positive effect on our image. It is important that the contents are worked as a whole, that there is a good cure for them and that everyone implicitly conveys our values. Publishing something at random may cause us to get out of the corporate line and the image we reflect may be affected.
Having a crisis plan for social networks: Knowing how to face a critical situation first is basic if we want to face a problem publicly or in front of our employees. For this, we have to work on a crisis management plan that all those involved in both internal and external communication must know in depth.
Employer Branding. Internal communication as a key piece for the transmission of the company’s values
Employee Advocacy is something we have been talking about in practically all of our articles, and it is because we want it to be understood that employees are the transmitters of the most powerful values we have. A message on Social Networks will always have greater acceptance and will generate more trust if it comes from an employee than if it comes from the company itself.
The transmission of values on the part of the users themselves and making them participants in our contents in networks so that they can spread them, makes the brand humanize concerning the outside world and that the feeling of belonging of the employees is strengthened.